La Bocatería
A restaurant and café in Tangier. Social content direction and local Meta Ads campaigns that turn scrollers into regulars and fill tables on the quiet days.
La Bocatería serves food worth talking about, but it was easy to scroll past online. We gave it a sharper social presence, content that sells the dish, and local campaigns that filled tables on the quiet days.
A café people find online and remember
Content that makes you hungry
We built a social content style around the food and the room: warm photography, relaxed local copy and a simple weekly rhythm that keeps the feed fresh without eating the owner's time.
The tone of voice is friendly and local, the way a good host talks.
Built to do more than look good
Content was planned around a simple weekly rhythm: the dish of the day, the team, the neighbourhood and the offer.
Local campaigns targeted people within walking distance at the right hour, with offers tied to the slow parts of the week. Tables followed.
“People now arrive saying they saw us online. The place feels busier and more like us.”
Owner: La Bocatería
